ASSIGNMENT

The operation company of the leading wellness resort brand discovered the need for a repositioning of its umbrella brand in a strategic as well as a communicational / operational aspect.

APPROACH

We developed an appropriate brand strategy as well as communications guidelines together with all relevant stakeholders. Furthermore we co-ordinated the creative pitch and the selection of the new umbrella brand appearance. 

RESULT

The brand reworked its appearance as well as its offer portfolio and fostered the umbrella brand’s internal standing thus realizing a higher level of clearness and communicational economies of scale. The brand is still the market leader within the Austrian market.