Get your brand vibrant.
Brand leadership for tech businesses & startups.
WHY
Because especially tech businesses & startups mostly lack an individual purpose as well as a differentiating positioning. But brand strength is decisive for sustainable success. We enable & build brand leadership on this basis.
Strong brands and companies have a concrete, individual purpose and, above all, a differentiating positioning. They are centered on this determination and take it as a starting point for all their decisions and activities.
WHY US
Because we have already worked for and enabled numerous large and renowned tech and startup businesses globally. From telecommunications to med tech, artificial intelligence, electronics industries, web3, green energy, fintech, gaming, infrastructure, etc.
Being serial entrepreneurs ourselves, together with our clients, we break new ground in the direction brand-centric corporate growth. In doing so, we combine the necessary skills with our experience to achieve what we call brand leadership.
Because your business deserves it.
WHY DOES BRAND MATTER?
Studies show time and again that companies generate the most value when management focuses on achieving superior, long-term results rather than on meeting short-term goals. What is more, the degree of technical advancement and brand strength are decisive for success.
Such and similar findings, have been occupying us for several years now - and with increasing intensity. That is why we are committed to enabling brand leadership for tech businesses & startups.
Why does your brand matter?
Check your current brand status
You are invited to check your current brand strength / growth capacity via our online evaluation form by simply answering a few questions. Receive the result right after you have submitted it at the end of the form. Jump into our online brand check now:
“Your brand is the single most important investment you can make in your business.”
Steve Forbes
Mission
Corporate Missions often sound meaningless, replaceable and boring – therefore we keep ours concrete and in line with who we are and what we do. It is about
enabling tech-centered and startup brands with a unique, authentic positioning,
guiding them to performance and appropriate corporate structures and
supporting them in execution of performance-driven activities.
Our mission is accomplished by a quite simple core idea: We build your brand leadership rocket.
In doing so, we consider that a leadership position is derived from an interplay of different brand-related elements. We act like an internal, specialized department that supports the required development very efficiently due to its know-how and experience.
What
We start with the general evaluation of your brand – and quickly as well as pragmatically go step by step. From brand positioning to it’s experience and evolution roadmap in order to get to management and monetization.
On the basis of this strategic foundation, appropriate activities as well as performance management can be implemented in order to accomplish sustainable brand leadership.
5 modules
You can go step by step or cherry-pick what’s needed most.
1 EVALUATION
EVALUATE WHERE YOUR BRAND STANDS
A genuine, content-based differentiation and finally positioning for the brand is crucial. Secondly, the customer experience, which is to transform the developed differentiation and positioning into the customers' tangible reality is vital and represents the mission-critical moments of truth. Finally, the marketing performance, which aims to materialize a differentiating and experiential positioning shows your brand’s strength in the form of clear data.
We are ready to evaluate when you are.
2 POSITIONING
ELABORATE WHERE YOUR BRAND SHALL STAND
Experience shows that finding the appropriate targeted positioning is the most delicate phase. Because from here on, the predefined strategies have to be transferred into the real, necessary activities in the areas of the business model, the organization and the corporate culture. This phase is equal to working at the core of the brand. Changing one’s viewpoint and taking the users’ perspective is as important as taking a realistic view on the competitors’ landscape.
We are there for you to take advantage of this important perspective change.
3 EVOLUTION
ELABORATE HOW YOUR BRAND SHALL DEVELOP
A brand-centric evolution must not only be translated into measures, but also into an adequate process structure and organization as well as a brand-driven culture. The transformation is to be understood as a process that should be an integral part of the business.
Defining this evolution along the customer journey guarantees having an eye on user needs and is one of our core capabilities.
4 EXPERIENCE
DERIVE THE THE OPTIMIZED EXPERIENCE ALONG THE WHOLE CUSTOMER JOURNEY
If you take a closer look on the concept of customer journey, you realize that it’s somehow formed by the core elements of the brand & marketing strategy. And that’s why experience design is the complete contrary from “nice-to-have”. It’s essential.
We have already designed countless journeys and experiences – if you’re striving for wowing your users, we’d probably be a good fit.
5 MANAGEMENT & MONETIZATION
IDENTIFY YOUR KPIs AND CONTINUOUSLY IMPROVE
Within the management phase, the completed tour de force is to be transferred into a self-image that is lived on a daily basis. For effective KPI tracking, it is necessary to create the appropriate operational framework and to align the processes to it as far as necessary. This is so important because the measurement of success and subsequent agile action should form a new work flow in the company and drive success and growth ambitions.
In order to establish this in the company in a sustainable manner, an organizational and cultural evolution is part of the success of the implementation.
We are experienced in this area and are able to effectively enable this delicate and at the same time important process.
Our experience?
We have already enabled more than 100 brands on their ways to market success.
In order to be a bit more concrete: Success & Experience Stories By Industry
A few examples and insights we’re allowed to share …
Success Story: PROFESSIONAL SERVICES (Link)
Success Story: CONSUMER DISCRETIONARY (Link)
Experience Story: CONSUMER STAPLES (Link)
Success Story: HEALTH CARE (Link)
Experience Story: INDUSTRIALS (Link)
Success Story: TRAVEL, TRANSPORT & LOGISTICS (Link)
GET YOUR FREE CALL
Within our free discovery call you’ll get first inputs on your most pressuring issues. Having checked your brand strength beforehand helps even more to make our call effective.
We also love to share our insights with you:
Having compiled our experiences and insights to a practical guide of how to accomplish Brand Leadership.
Happy to share it with you!
How to achieve Brand Leadership.
From our many years of experience, we have derived the essential cornerstones a company needs to successfully develop its brand strength over the long term. To this aim, we have developed a special 4-step approach based on findings, the Brand Leadership Guide. It comes with 4x4 practical tips plus checkboxes for practical deployment. Request your free copy here:
Curious about vibrant brand management yet?
Send us a message and we’re happy to get back to you.
WHO
Our dedicated team shares a common experience and mission: to develop unique strategies and realize extraordinary growth ambitions – through our holistic, organic brand management approach.
Brand expert, serial entrepreneur and founder of vibrand (formerly viennabrand), founder of the Organic-Based Branding approach.
Specialist for positioning, experience and performance concepts with focus on corporate and brand growth.
vibrand (viennabrand) since 2006, before that senior marketing positions in telecommunications, industry and consulting companies - including Orange, Tele2, AT&S.
Digital Business Model and Blockchain Evangelist with 18 years of experience in leading strategic and marketing functions.
He has helped Siemens Healthineers, the global medtech brand, to successfully launch their new artificial intelligence products and helped establish their strategic initiatives and leadership communication channels.
He also served as a digital strategist and senior marketer for global brands like AIDA Cruises, Adidas, Nestlé Schöller, SKY Television and Deloitte Digital.